Who are we
Our mission
For the past 25 years it has been our mission to change the world of live entertainment, and we’ve kept our fingers on the pulse ever since. Working with prestigious clients all over the world and developing the careers of countless performers and professionals, our aim is simple – provide complete, bespoke packages to fulfill our clients’ needs down to the finest detail, and represent only the best that the industry has to offer and help them find their perfect role.
Services
Just some of our in-house expertise
Creative
Our versatile creative team generates fabulous, unique entertainment concepts with flair and passion, season after season.
Design
From graphic design to bespoke video footage, our cutting edge, in-house artists design everything from stage sets, to AV, props and marketing material.
Talent
We place some of the world’s leading talent across the globe. Backstage crew, musicians, singers, dancers, guest acts, technicians; you name it.
Studio
Known as ‘The Base’ – this building is where the magic happens, containing our dance and vocal studios, props room, accommodation and costume department.
Logistics
With Peel products rolling our all over the world, logistics is a big part of what we do, coordinating thousands of flights and freights across the globe every year.
Production
Each year our brilliant choreographers and directors rehearse dozens of talented performers for our cruise operation teams worldwide.
Technical
Cutting-edge technology is integral to every part of our product. We’re specialists in deploying the latest tech to maximum impact, in an astonishing variety of settings.
Costume
From drawings and designs to the needle and thread, when it comes to crafting the most beautiful costumes our expertise knows no bounds.
Team
It all starts with the people
Susannah Daley
Founder & Owner
Alan Cutler
Managing Director
Kerry Daley
Head of Creative & Finance
Martin Pearson
Head of Programmes
Chris Murphy
Head of Technical
Mark Williams
Cruise Product Delivery Manager
Sara Andrew
Cruise Ship Speaker Coordinator
An award-winning BBC playwright and BBC Young Film Maker of the Year, Susannah has had a love of all things theatrical from an early age.
Susannah formed Peel in 1999 after working as Head of Theatre at the National Media Museum, and creating theatrical installations and educational programmes for museums and visitor centres across the UK.
Alan joined Peel in September 2006 and made his name developing Belinda King Presents’ – an award-winning entertainment production company responsible for Cunard’s fleet of cruise ships.
Recently appointed President of The Agent’s Association, Alan’s knowledge and industry experience helps Peel book the best guest acts around.
When Peel was formed in 1999, Kerry’s experience in national museums and visitors centres meant she was the perfect person to take the lead on production and creative as the company ventured into the cruise industry.
Boasting a keen eye for figures too, Kerry now runs Peel’s Financial Department, as well as heading up the Creative Department.
Since joining the company back in 1994 Martin’s racked up nearly 25 years’ worth of experience with Peel – and in that time he’s done it all!
After joining the Daley Partnership as an Actor/Manager he’s become an integral part of the team who’s always at the heart of our most exciting projects.
Chris has been with PEEL for over 11 years and 6 of those as Head of Technical for Peel AV.
He has a strong problem-solving leadership style, having been thrust into many cutting-edge projects which have required his ingenuity and out of the box thinking. He works tirelessly for the client and end-user to make the quality of Peel AV’s work exceptional. He has amassed a vast knowledge of AV technology and has worked on projects that include: museum design and hardware installation, large scale marine technical installation and technical upgrades, restaurant and event space technical fit-outs and much more.
He has recently won an award for individual contribution for a major contract and technical installation for Marella Cruises (TUI UK) and has designed and installed more than 10 major multimillion-pound installations.
Mark’s been part of the Peel family for over a decade and as one our Cruise Product Delivery Managers he focuses on the important role our hosts and Assistant Cruise Directors have to play.
Having worked on some of the world’s biggest cruise ships too, Mark also uses his vast experience and expertise to create incredible onboard entertainment programmes.
Sara joined Peel in July 2017 as our Cruise Ship Speaker Coordinator, which means she’s responsible for over 1000 different guest speakers & tutors.
With everything from artists, authors, politicians and policeman to choose from it’s Sara job to find the perfect guest speaker for some of the world’s biggest cruise lines.
A Career with Peel
Peel people are our greatest asset. We specialise in the representation and development of performers, creatives, managers, hosts and technicians; people just like you.
Our clients
