Who are we
Our mission
For the past 25 years it has been our mission to change the world of live entertainment, and we’ve kept our fingers on the pulse ever since. Working with prestigious clients all over the world and developing the careers of countless performers and professionals, our aim is simple – provide complete, bespoke packages to fulfill our clients’ needs down to the finest detail, and represent only the best that the industry has to offer and help them find their perfect role.
Services
Just some of our in-house expertise
Creative
Our versatile creative team generates fabulous, unique entertainment concepts with flair and passion, season after season.
Design
From graphic design to bespoke video footage, our cutting edge, in-house artists design everything from stage sets, to AV, props and marketing material.
Talent
We place some of the world’s leading talent across the globe. Backstage crew, musicians, singers, dancers, guest acts, technicians; you name it.
Studio
Known as ‘The Base’ – this building is where the magic happens, containing our dance and vocal studios, props room, accommodation and costume department.
Logistics
With Peel products rolling our all over the world, logistics is a big part of what we do, coordinating thousands of flights and freights across the globe every year.
Production
Each year our brilliant choreographers and directors rehearse dozens of talented performers for our cruise operation teams worldwide.
Technical
Cutting-edge technology is integral to every part of our product. We’re specialists in deploying the latest tech to maximum impact, in an astonishing variety of settings.
Costume
From drawings and designs to the needle and thread, when it comes to crafting the most beautiful costumes our expertise knows no bounds.
Team
It all starts with the people
Susannah Daley
Founder & Owner
Alan Cutler
Senior Manager
Kerry Daley
Managing Director
Martin Pearson
Head of Programmes
An award-winning BBC playwright and BBC Young Film Maker of the Year, Susannah has had a love of all things theatrical from an early age.
Susannah formed Peel in 1999 after working as Head of Theatre at the National Media Museum, and creating theatrical installations and educational programmes for museums and visitor centres across the UK.
Alan joined Peel in September 2006 and made his name developing Belinda King Presents’ – an award-winning entertainment production company responsible for Cunard’s fleet of cruise ships.
Recently appointed President of The Agent’s Association, Alan’s knowledge and industry experience helps Peel book the best guest acts around.
When Peel was formed in 1999, Kerry’s experience in national museums and visitors centres meant she was the perfect person to take the lead on production and creative as the company ventured into the cruise industry.
Boasting a keen eye for figures too, Kerry now runs Peel’s Financial Department, as well as heading up the Creative Department.
Since joining the company back in 1994 Martin’s racked up nearly 25 years’ worth of experience with Peel – and in that time he’s done it all!
After joining the Daley Partnership as an Actor/Manager he’s become an integral part of the team who’s always at the heart of our most exciting projects.
A Career with Peel
Peel people are our greatest asset. We specialise in the representation and development of performers, creatives, managers, hosts and technicians; people just like you.
Our clients
